1 Narrative. Zero Confusion.

Following on from my previous post last week, entitled ‘Why music alone, isn’t enough”, as this topic is so important to the success of video production, I’m taking another look at narratives for marketing films, and why only one narrative per video creates the most effective communication for your audience, and will result in no mixed messages.

Don’t confuse your audience.

When speaking to new clients. It seems they always want their video content to have multiple messages throughout the narrative, and want lots of different audiences to engage with that video.

Those videos could be disregarded by your whole audience because they don’t know what message is signalling to them.

They become confused and a unsure if your product and / or services is right for them..

I target your videos, to your audience

Leading to better Engagement

Hit the bullseye with your video content.

My method of video production is to create one single, strong, well crafted narrative that targets each of your services or products along with one single audience in mind.

This way, the video that I create is targeted to a specific audience, product or service. Leading to creating much stronger engagement and sales conversion.

Book an appointment so I can target your audience with video.

1 Narrative. Zero Confusion.

Don’t confuse your audience.

I target your videos, to your audience

Hit the bullseye with your video content.

Shaun Lawson

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Why music alone, isn’t enough

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