Recruitment & Onboarding Video Production

– A Case Study –

It’s all about people – the right people.

As you know, getting the right people to join your business is a vital element to its success. You need to ensure that your workforce not only has the relevant skills and abilities, but also the right personality.

Not only that, the best candidates want to know what it’s really like to work for your organisation. A professionally produced recruitment video lets future employees meet your team, experience your workplace and understand your company culture before they submit an application.

Based in Norwich, I create recruitment videos for businesses across East Anglia, Norfolk, Suffolk and throughout the UK.

Why recruitment videos work

Job seekers are no longer choosing employers based solely on salary. They want to see the people they’ll work with, the environment they’ll be joining and the values of the business.

Video communicates all of this in under two minutes, helping applicants decide whether they’re a good fit before they even apply. That often leads to stronger applications and a better recruitment process.

I take care of the whole video production process.

Show why your company is the right choice, to the right candidate, with my recruitment video production service.

The Thurlow Nunn Group wanted to showcase the people behind the business and give prospective employees a genuine insight into working for the company, and why it’s a great career choice to be part of their workforce family.

I filmed interviews with members of staff, captured daily activity across the dealership and produced recruitment content for use online and across social media.

I carried out the pre-production planning for the video project, an essential part of my video production service. Before filming began, the TNS recruitment team reviewed the plans, provided feedback, and gave their approval.

Target key areas of recruitment

Instead of just creating one long form video, my plan was to create multiple videos, five in total.

Four of the videos were to be under 60 seconds to target key areas of their recruitment. While the other was a longer video, encapsulating all the roles and their work culture.

This proven method works very well. The longer video is ideal to sit on their website, the shorter videos will work well for their social media channels. The social media post will link to their recruitment pages of their website.

This approach gave my client 5 recruitment videos for minimal extra production time, resulting in not only better results for them, but also vastly better value.

Continued Partnership

The success of the project led to a second commission, where I was invited back to produce an extensive library of onboarding and induction videos for both Thurlow Nunn and TNS, demonstrating the value of building a long term partnership.

What companies choose me

✅ Over 30 years working in video production

✅ Trusted by organisations across East Anglia & the UK

✅ Complete production service from Storyboard to Screen

✅ CAA qualified drone operator

✅ Flexible filming that works around busy workplaces

Do you need Recruitment & Onboarding Video Production?

Let’s create video content that delivers real results for your business.

My video production service includes a planning pack that will help to create a concept with you, the story and mood boards, filming schedules right through to the video production on location then, of course, delivery to your online channels.

From Storyboard to Screen.

Let’s chat about your video content

Tags

# norfolk # recruitment # suffolk

Shaun Lawson

I'm Shaun Lawson, a Norwich based videographer & cinematographer, with over 30 years of experience producing high-quality video content for businesses and organisations throughout East Anglia and across the UK.

Every project is carefully crafted through storytelling, editing, colour grading, sound design and motion graphics to produce polished films that connect.