video editing tips

Have you been asked to edit your companies social media video content …

but you have no idea where to start ?

Every business knows the importance of creating video content. It’s such a powerful resource, it’s difficult for companies – of any size – to ignore the power and engagement it can achieve.

Now you have created some video clips and, maybe, recorded a few video calls, now you have been tasked with the job of creating a powerful video.

Video Editing Tips & Tricks

Here are five of my essential video editing tips that can help you learn video editing.

If you need extra help, you know where to come. I’ve been video editing content for my client base – which include large household names to small business around the UK, for many, many years.

Pick your video editing software

Once you have all your video footage saved to your computer. Import them into your video editor software. There are lots of video editing software to use. I personally recommend the free version of DaVinci Resolve.

Resolve is a very stable, feature rich, video editor which will edit your video with ease. I use the paid, ‘Studio’ edition, but for occasional use, the free version will be fine.

As Adobe Premiere Pro has been unstable for many years, I no longer recommend anyone use it.

Sort your clips, make it manageable

Once you import your video clips, create “Bins” for each location or scene to your video. Go through the clips and move the clips to the relevant bin.

This will break down the number of clips you have to work with on each scene. Creating manageable chucks of video content to work with.

Watch the footage

This one is obvious, but I’ve seen this countless times in my working life as an editor. Many editor don’t watch all the record video content! Crazy, but true. They just start editing as soon as the footage is imported into their editing software.

If you don’t know the content, how do you know you are using the very best content.

Not watching all video clips can result in ‘gold’ or the ‘best sequences’ from the filming process being put on the editing floor – never see the light of day!

Make sure you watch all the video footage, and watch it twice is better. This way you will familiarise yourself with all the content that has been recorded.

It will even help you build the video in your head, giving you a clear vision.

Remember your pre-planning concept

When in the edit, be sure not to deviate from your original concept.

With lots of video footage to edit, it can be easy to forget what direction the video was planned go go in. The video edit, can then ‘go off course’ and in a different direction. Resulting in a video that don’t hit the orginal brief or have the correct meaning or message.

For help with pre-planning a video shoot, be sure to check out my ‘how to plan video content creations’.

The story

Start the edit with the narrative, creating the story arc. Once that is completed, move on to B-roll, graphics and all the other embellishments.

Story first, always.

I’m Shaun Lawson.

A video editor with over three decades experience creating video content for digital and TV formats.

My video production service includes a planning pack that will help to create a concept with you, the story and mood boards, filming schedules right through to the video production on location then, of course, delivery to your online channels.

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Shaun Lawson
Shaun Lawson

I’m Shaun, a highly experienced multi-talented, Norwich based, videographer. Creating studio and location video content for a diverse range of clients and audiences. I’ve been working in video production since 1990, daily creating creative video features for online digital use and TV delivery.

Get in touch if you need help with video creation.

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