The Plan
McTear Williams & Wood who specialise in supporting small businesses when financial challenges arise commissioned me to create a series of informative videos for their website and YouTube channel. The aim was to explain complex insolvency topics in a simple way for their customers to understand.
The result – from just 1 filming day – was a library of consistent, professional content that can be used across their marketing channels.
Filming at Their Norwich Office
Rather than hiring a studio, filming took place at McTear Williams & Wood’s Norwich office.
Using the client’s own workplace creates authenticity, but it also presents challenges. Busy offices create background noise, meeting rooms are rarely designed for video production, and available space is often limited.
Finding the right location was essential to achieve a clean, professional look.
Behind The Scenes
Creating a Professional Look
Although each video is under a minute long, considerable preparation went into the filming.
The chosen boardroom featured large windows that produced constantly changing daylight. To maintain a consistent look for all 18 videos, I carefully controlled the natural light with ‘negative fill’, and combined it with SWIT LED light and Honeycomb Grid to create a strong, yet soft, controllable light.
This gave all the videos a pleasing, professional look.
Clear Audio Without Visible Microphones
Audio quality is just as important as picture quality.
Rather than attaching a visible lapel microphone, I recorded using my Sennheiser ME64 / K6P Cardioid on a microphone boom pole. While this takes more set-up its was well worth it. This kept the microphone completely out of shot while delivering clear, natural-sounding speech.
The result is a polished, distraction-free presentation that keeps viewers focused on the advice being shared.
Efficient Production
Planning was critical.
By designing a repeatable lighting setup and filming workflow, all 18 videos were recorded in a single day while maintaining a consistent visual style throughout the series.
This approach minimised disruption to the client’s working day while delivering a large library of marketing content.