The Plan
McTear Williams & Wood who specialise in supporting small businesses when financial challenges arise commissioned me to create a series of informative videos for their website and YouTube channel. The aim was to explain complex insolvency topics in a simple way for their customers to understand.
The result – from just 1 filming day – was a library of consistent, professional content that can be used across their marketing channels.
Filming at Their Norwich Office
The filming took place at McTear Williams & Wood’s Norwich office. This create creates authenticity, but it also presents challenges for me to overcome; background noise and office space is rarely designed for video production!
Behind The Scenes
Creating a Professional Look
The chosen boardroom featured large windows that produced constantly changing daylight. To maintain a consistent look for all 18 videos, I carefully controlled the natural light with ‘negative fill’, and combined it with SWIT LED light and Honeycomb Grid to create a strong, yet soft, controllable light.
This gave all the videos a pleasing, professional look.
Clear Audio Without Visible Microphones
Audio quality is just as important as picture quality.
Rather than attaching a visible lapel microphone, I recorded using my Sennheiser ME64 / K6P Cardioid on a microphone boom pole. While this takes more set-up its was well worth it. This kept the microphone completely out of shot while delivering clear, natural-sounding speech.
Efficient Production
Planning was critical.
By designing a repeatable lighting setup and filming workflow, all 18 videos were recorded in a single day while maintaining a consistent visual style throughout the series.
This approach minimised disruption to the client’s working day while delivering a large library of marketing content.