Choosing the right videographer is one of the most important decisions you’ll make when planning your business promotion.
The videographer you pick should not only capture well composite, interesting visuals but also tell the story in a coherent, easy to understand way.
With so many options out there, how do you make sure you pick the right one?
I’m Shaun Lawson — a Norwich based videographer & cinematographer trusted for 30+ year to create video content what help you to win work.
01
Don’t Ignore Communication & Personality
You’ll spend several hours working with your videographer, so it’s essential that you feel comfortable with them.
Good communication ensures your vision is understood and respected. Ask yourself: do they listen to your ideas? Do they respond clearly and promptly? A videographer who’s easy to work with will make the process smoother and more enjoyable.
Clients who work with me often highlight my calm, collaborative approach.
02
Their Portfolio
A great videographer will have a strong portfolio that showcases a hughley variety of work, in different settings and styles.
When reviewing portfolio videos, look beyond short highlight reels — ask to see full projects so you can assess storytelling, editing quality, and consistency throughout the video. This gives you a real picture of how they handle real moments, pacing, and emotion in a complete film. A diverse and professional portfolio is often the strongest sign of true skill.
My portfolio highlights my versatility and attention to detail, with beautifully crafted videos that balance cinematic flair and authentic storytelling.
03
Check Reviews & Testimonials
Reviews and testimonials are invaluable. They give you insight into the videographer’s professionalism, reliability, punctuality, and how they handle challenges on the day. Always dig into client feedback — not just the star ratings but the detailed experiences people share.
My glowing reviews reflect his commitment to exceptional service and video quality — from first contact to final delivery.
04
Understand Pricing & Deliverables
Budget is part of the decision, but it shouldn’t be the only factor. Make sure you understand what’s included in the quote: how many shooting hours, editing time, revisions, final formats, and delivery timelines.
Great videography is an investment in marketing impact.
With my transparent pricing and clear deliverables, I offers excellent value tailored to your needs anywhere in the UK.
05
Ask About Equipment & Workflow
Professional videography demands more than just a camera — lighting, audio capture, stability tools, and editing software all contribute to the final product.
Ask potential videographers what gear they use and how they plan shoots. A good videographer will transparently explain their workflow, from pre-production planning and filming to post-production editing.
I use high-quality equipment and an efficient workflow tailored to each project, ensuring your video looks polished and professional.
