Is your video editor thinking like a stand up comedian?

The Stand-up Comic.

Believe it or not, video editors can learn a lot from the brave, funny souls who tell their amusing stories on stage – the stand-up comedian.

The beautiful art form of video editing shares a very important – yet very subtle –  similarity to the stand-up comic who is Live on stage, delivering to an audience, in a grand theatre.  Which generally is the total opposite for the video editor – who works alone in their edit suite.

These comedy professionals have mastered this skill, and realise its utmost importance. 

Does your video editor follow the comic rule?

“For narrative video editing, this skill-set is truly magical”.

I feel it is the most important ability for any video creative to master.

It’s one of the hardest talent to learn – and so often overlooked. Not only for when your audience is watching video content, but also on the timeline, while video editors are crafting the video content – scene by scene  and frame by frame. 

When you get this right, you will feel the edit come alive, feel right and somehow make much more sense.

The similarity that both share is the extraordinary skill of

Pace & Timing

The No.1 Video Editor Skill.

This is the number one skill that will vastly improve the way the audience will enjoy your video production content. 

While YouTubers are teaching how to click buttons within an edit program, they’re not teaching the real art of video editing – but that’s a whole different blog post …

Pace and Timing is the feel of the film.

This helps your audience feel what you want them to feel.

More often than not, video editors don’t use this method and their edits can become confusing, disorganised, and somehow just don’t feel right to the viewer.

Let me help me create your video content.

I’ll give it the right pace and timing it needs to get your message across to your audience.

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Shaun Lawson
Shaun Lawson

I’m Shaun, a highly experienced multi-talented, Norwich based, videographer. Creating studio and location video content for a diverse range of clients and audiences. I’ve been working in video production since 1990, daily creating creative video features for online digital use and TV delivery.

Get in touch if you need help with video creation.

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