Choosing the right videographer is one of the most important decisions you’ll make when planning your business promotion.
The videographer you pick should not only capture well-composed, interesting visuals but also tell your story in a coherent, easy to understand way.
With so many options out there, how do you make sure you pick the right one?
I’m Shaun Lawson — a Norwich based videographer & cinematographer trusted for over 30 years to create video content that helps you win work.
Here’s my guide to help you choose.
01
Don’t Ignore Communication & Personality
You’ll spend several hours working with your videographer, so it’s essential that you feel comfortable with them. Good communication ensures your vision is understood and respected.
Ask yourself:
Do they listen to your ideas?
Do they respond clearly and promptly?
A videographer who’s easy to work with will make the process smoother and more enjoyable. Clients who work with me often highlight my calm, collaborative approach.
02
Their Portfolio
A great videographer will have a strong portfolio that showcases a huge variety of work, in different settings and styles.
When reviewing portfolio videos, look beyond short highlight reels — ask to see full projects so you can assess storytelling, editing quality, and consistency throughout.
This gives you a real picture of how they handle real moments, pacing, and emotion in a complete film. A diverse and professional portfolio is often the strongest sign of true skill.
03
Check Reviews & Testimonials
Reviews and testimonials are invaluable. They give you insight into a videographer’s professionalism, reliability, punctuality, and how they handle challenges on the day.
Always dig into client feedback — not just the star ratings, but the detailed experiences people share.My reviews reflect my commitment to exceptional service and video quality — from first contact to final delivery.
04
Understand Pricing & Deliverables
Budget is part of the decision, but it shouldn’t be the only factor. Make sure you understand what’s included in the quote: how many shooting hours, editing time, revisions, final formats, and delivery timelines.
Great videography is an investment in marketing impact. With my transparent pricing and clear deliverables, I offer excellent value tailored to your needs anywhere in the UK.
05
Ask About Equipment & Workflow
Professional videography demands more than just a camera — lighting, audio capture, stability tools, and editing software all contribute to the final product.
Ask potential videographers what gear they use and how they plan shoots. A good videographer will transparently explain their workflow, from pre-production planning and filming through to post-production editing.
