Video is one of the most effective tools for improving your website’s SEO, user engagement, and conversion rates.
Search engines love video when it’s used properly, and visitors stay longer on pages that include it.
Here are three proven ways video content can significantly boost your website SEO.
01
Increase Time on Page (and Reduce Bounce Rate)
One of the biggest SEO signals Google looks at is how users behave on your site. If someone lands on a page and leaves after a few seconds, that’s a red flag. Video helps solve this instantly.
A well-made video:
- Keeps visitors on your page longer
- Encourages scrolling and interaction
- Makes information easier to digest
Whether it’s a short intro video, a case study, or a product explanation, users are far more likely to stay and engage when video is involved.
SEO tip: Place your video above the fold or near the top of the page. This increases the chances it will be watched and boosts average session duration — a strong positive signal for search engines.
02
Improve Keyword Reach with Video SEO Optimisation
Search engines can’t “watch” your video — but they can read everything around it.
This is where video becomes a powerful SEO asset rather than just decoration.
To maximise visibility:
- Name your video file using keywords (not final_v3.mp4)
- Add a keyword-rich title and description
- Include a written transcript or summary on the page
- Use proper video schema (structured data) where possible
By embedding a video and supporting it with relevant text, you give search engines more content to index, helping your page rank for a wider range of search terms.
03
Earn More Backlinks and Shareable Content
Backlinks remain one of the strongest ranking factors in SEO, and video is one of the most link-worthy formats you can create.
People are far more likely to:
- Share a video than a block of text
- Link to a page that includes engaging visual content
- Reference your content if it clearly explains something
This works especially well for:
- Explainer videos
- Behind-the-scenes content
- Thought leadership or opinion pieces
- Case studies and testimonials
A single strong video can be embedded on other sites, shared on social platforms, and linked back to your website — all of which strengthens your domain authority.